Custom fabrication is one of the most powerful tools in live event production. It’s how empty venues become immersive brand environments, and how basic themes become unforgettable experiences. At Hargrove, custom fabrication is at the heart of how we help brands transform spaces and connect with audiences. From scenic builds to interactive displays, our in-house ...
Whether you’re planning a trade show or a corporate conference, one of the biggest challenges is keeping attendees tuned in, not tuning out. With shrinking attention spans and rising expectations, it takes more than a speaker and a branded backdrop to make an impact. To beat the boredom and build lasting connections, event attendee engagement ...
With the resurgence of live events, the excitement of meeting in-person again has met many in the events industry with newfound challenges. The current landscape of supply chain constraints, labor shortages, and rising fuel costs have added a new level of complexity to the event planning process. Additionally, event planners are facing tighter planning timelines ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ...
