With the resurgence of live events, the excitement of meeting in-person again has met many in the events industry with newfound challenges. The current landscape of supply chain constraints, labor shortages, and rising fuel costs have added a new level of complexity to the event planning process. Additionally, event planners are facing tighter planning timelines ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore At Hargrove, we remain passionately committed to the growth of the live, virtual and hybrid events industry. We believe in its proven power, as the ultimate channel to build relationships, create experiences, and drive results. Our industry is at a pivotal point, with the expansion of ...
Don’t just plan an event . . . DESIGN an experience! Event producers are being told, “You’re an experience designer.” But what does that actually mean? – especially when it feels like the world turned virtual overnight (even though virtual and hybrid events have been around for years – for more perspective read our recent ...
Hargrove exhibits at a variety of trade shows to build brand awareness and generate leads for our three divisions—trade shows, special events and exhibits. ...
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Ordering early can save you as much as 40% ...
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We recommend a tradeshow shipping specialist as opposed to a small package shipping company ...
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Material Handling and Shipping represent a sizable portion of any exhibitor’s overall budget. Yet the services can prove to be confusing to exhibitors. ...
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