Trade shows are a big investment of both time and resources, so making your exhibit stand out is key to maximizing ROI. Whether you’re showcasing a new product, connecting with industry partners, or building brand awareness, a well-thought-out booth can make all the difference. Elevate your trade show presence and boost attendee engagement with these ...
In live events, every detail matters. You need to deliver experiences that feel fresh, thoughtful, and personalized – without adding complexity or waste. That’s where 3D printing comes in. At Hargrove, we use 3D printing as part of our in-house fabrication capabilities to help event planners, marketers, and agencies bring bold ideas to life – ...
Custom fabrication is one of the most powerful tools in live event production. It’s how empty venues become immersive brand environments, and how basic themes become unforgettable experiences. At Hargrove, custom fabrication is at the heart of how we help brands transform spaces and connect with audiences. From scenic builds to interactive displays, our in-house ...
Whether you’re planning a trade show or a corporate conference, one of the biggest challenges is keeping attendees tuned in, not tuning out. With shrinking attention spans and rising expectations, it takes more than a speaker and a branded backdrop to make an impact. To beat the boredom and build lasting connections, event attendee engagement ...
Hargrove’s work as an exhibit design firm goes as far back as our company’s inception in 1946. From our start in window displays for boutiques and creating iconic parade floats, to our current portfolio of custom tradeshow exhibits and bespoke experiential activations, we’ve partnered with brands, organizations, and museums to create visually inspiring and memorable ...
With the resurgence of live events, the excitement of meeting in-person again has met many in the events industry with newfound challenges. The current landscape of supply chain constraints, labor shortages, and rising fuel costs have added a new level of complexity to the event planning process. Additionally, event planners are facing tighter planning timelines ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore Our final installment in our series on B2Me℠ event planning culminates into the dynamic, highly scalable framework of hybrid event design. Hybrid not only offers vast design potential, but also revolutionizes our ability to deliver the three audience essentials: human connection, immediacy, and authenticity. By integrating ...
By: Tara Higgins, President, Hargrove & SVP Commercial, Encore In part one of our look into the world of B2Me℠ marketing in event planning, we discussed the process of audience evaluation and the commonalities shared across all audience demographics. B2Me℠ recognizes that understanding the audience goes beyond demographic and industry sectorizations and seeks to design ...
The meeting and events industry clearly experienced a great deal of change over the course of the last 16 months. An industry filled with incredibly talented people who were singularly forced to be nimble and adaptable can now learn from each other to accelerate our industry’s exciting (re)start with the right event solutions. For Encore, ...
